We're Here to Help You Filter Out the Noise and Focus on What Matters

Are you exhausted from preparing, and the baby isn't even here yet? Buying things you don't need and preparing for every possible scenario? Wanting to learn how to be a great parent while also just wondering how you'll survive?

We get it. We've been there.

You need someone you trust to tell you what you actually need to know and worry about—and what's just marketing noise.

Well… (cue Taylor Swift)... it's me. Hi. I'm the person; it's me.

From the day you find out you're pregnant with your first child through those first two months with your newborn, we're with you every step of the way, helping you tune out the noise and focus on what matters. Get just-in-time information timed to your due date—all based on the best-selling book The New Parents' Guide to Surviving the First Eight Weeks: From Pregnancy Through Those First Crucial Months With Your Newborn.

Our Goal: To help you relax and feel more confident.

We provide everything you need to know, when you need it. No bullsh*t, no nonsense.

How we do that: By joining our pregnancy or partner series, you'll get 50+ resources for your (or your partner's) pregnancy and postpartum journey—everything you actually need to know, delivered when you need to know it.

You tell us your due date and your role (the one making the baby or the partner), and we'll take it from there.

What you'll get:

Week-by-week guidance: Timely emails covering physical symptoms, emotional changes, and practical preparation throughout pregnancy (plus how to show up for the person experiencing this)

Financial planning: Money conversations, what infrastructure actually helps, and using registries strategically

Division of labor frameworks: Establish task distribution and mental load sharing before baby arrives to prevent resentment

Real purchase guidance: What you actually need versus what marketers want you to buy

Birth preparation: What to expect in delivery, setting boundaries, and mental health support

Baby care: For the first 8 weeks—covering feeding, sleep, diaper changes, wake windows, sleep cues, hunger cues, tummy time, and self-soothing techniques

Mental health monitoring: Recognizing postpartum depression/anxiety plus weekly checkin prompts

Relationship support: Specific strategies for reconnecting and discussing challenges

While these series work well together, they approach the journey differently based on your role. This matters because you're both having different experiences, and those experiences require different awareness—both for yourself and for each other. We'll show you how to support each other, anticipate what's coming based on your role, and navigate how this huge life change may affect each of you.

Shop Now

“The New Parents Guide To Surviving The First Eight Weeks is honest, smart, funny, and full of exactly what you actually need to know as a first-time parent. It feels like your wise, no-BS aunt is handing you her cheat sheet—and reminding you that you’re going to figure this out.”

Kimberly Meehan, PMHNP, co-founder of MyTribe

“With so much noise out there for new parents, this series is a breath of fresh air.”

— Bridget Royer, PA-C

“The partner newsletter helped me to step into fatherhood with much more confidence. Knowing what my wife was going through and getting advice for how to step up meant a lot to her. Sometimes you just need someone to explain it to you and filter the noise, that is what this series did for me.”

— Austin Lee, Parent

You'll Get:

Just What You Need, When You Need It

Information timed to your pregnancy stage—not everything at once. Get what you need to know this week, not birth plans at 8 weeks or sleep training before the baby exists.

No-BS Advice. Less Overwhelm

Direct answers to the baby care basics: diapers, feeding, soothing, and how to leave the house with a newborn. Plus honest talk about real fears—like worrying you won't like being a parent.

Real Answers. Less Noise.

A registry list of what you actually need, not what you're convinced you should buy. Learn what to prepare and what to ignore, throughout pregnancy and your first 8 weeks postpartum.

Shop

FAQ

Most parenting resources try to tell you everything that could possibly happen (even if most of it won’t). We find that tends to add stress more than it helps. We’ll tell you how to get through one of the biggest unknown times in your life with only the things you need for that window. That's it. Once you get your bearings, you can layer in other resources, but when it’s all new… too much information can be more harmful than helpful.

Also: No judgment. No toxic positivity. No pretending this is all magical.

Yes, based on your due date we will accelerate the timeline of emails so that you are caught up with all the information you may have missed if you had signed up right away.

Yes, we understand that things happen, you can pause or opt out no questions asked at any point. Subscriptions are non-refundable after the first 30 days, but we will allow you to rejoin at any point in the future.

The series is a one time fee. While, it feels like a subscription, the one-time price gets you access to all resources for pregnancy and the first two months with your baby.

Reading a book is a time commitment, and you often only need a fraction of it at the time you are reading. Exhaustion and stress often mean you won’t even remember the concepts when you actually need them. That is why we created an email series. 

Think of it like a book that is delivered slowly at the exact moment where you need to know the information. Over the course of your subscription, we will send you around 50 emails, but don’t worry, all of them will be high value and tailored to your specific due date.

The book and email series cover a lot of the same core information—what you need to know to survive pregnancy and the first eight weeks—but they're designed for different purposes.

The email series is personalized to your role (pregnant person or non-pregnant partner) and synced to your due date. You get the right information at exactly the right time in your journey, so you're not overwhelmed with everything at once. It's like having a guide walking alongside you, telling you what matters this week.

The book gives you all the information upfront in one place. It's perfect if you're someone who likes to read ahead, preview what's coming, or have a physical reference you can flip back to when you need a quick answer at 2 AM. Many people find it helpful to have both—the emails for timely guidance and the book as their go-to resource.

Bottom line: If you like having information at your fingertips or prefer to read material more than once, get the book. If you want just-in-time guidance tailored to your specific role and timeline, the email series is your best bet. And if you want both? Even better.

Mostly, yes. If this is your second or third baby, you already know you can figure things out. But people have found that the book is a good refresher since so much of those first few months becomes a blur once you get out of them.

The information is still useful for perspective and for partners who are catching up. But honestly? If you survived the first 8 weeks, you've proven you can figure things out. The email newsletter might be more useful for ongoing conversation prompts with your partner. If you need a resource to refer back to, or to catch up with, you can order the book.

Yes, we have the option of self-pickup from our stores.

For detailed information please contact us.